The problem with conformity.

Conformity contributes to how we feel part of a movement, a tribe, a family or any grouping of human beings. But, there is a price for this mechanism that allows us to feel part of something. That price was illustrated by Solomon Asch in his famous psychology experiment.

The Asch Experiment

The aim of the experiment was to investigate how social pressure from wanting to be part of a group leads us as humans to conform. In this case by ignoring the obvious answer so as to conform with the view of the majority.

The basic experiment used a group of people that was asked a simple question. In this case the question was “is the line drawn on this board equal to the length of line A, B or C on this other board?”. There was always an obvious answer but there was a twist. Out of the group only one member was being experimented on, the rest were all actors. The actors gave the wrong answer, for example saying the answer was line C when it was clearly A. Over the full set of trials of the test the subject conformed about 75% of the time. You can see an example of the test here in this video:

The interesting thing that was done though was to change the experiment’s parameters. A second round was undertaken where the actors all gave the answer C which was wrong except for one of them. This actor gave the answer B, which was also wrong. The result of this round showed that the person being experimented on conformed only 1% of the time, although we have to allow that they may have just got it wrong.

This shows that conformity is a powerful behavioural problem. Whether we do this out of fear of being ridiculed for being in the minority or if it is a deeper psychological influence is not important. The important thing is that it only took one divergent voice from the norm to allow others to speak more freely in support of what they personally believed to be correct. Even if it  wasn’t the same answer as the other person straying from the most common answer.

The importance of hearing from every voice in the room, group, organisation or team is obvious from this. Our workshops using Lego Serious Play, Liberating Structures and Game Storming offer methods for stifling the conformity in the group and gaining maximum insights and ideas.

Talk to us today to discuss your needs and we can design some bespoke workshops for you.

Putting Play to Work

One of the many things I love about the LEGO® SERIOUSPLAY® method is that name. Serious play seems like an oxymoron right? Play is supposed to be fun and easy and time away from work. “Child’s Play” has long been a phrase that refers to the easiness of a task. But if you watch children at play you can see that it is serious. Everything they do in play is steeped in meaning. We can learn from this.

Why we should use play at work

Play can take many forms but at the most basic level it is an activity that creates enjoyment and engagement. Pamela Meyer says in her book From Workplace to Playspace:

Play in the organizational system allows for dynamic engagement

This attribute of play, that it is engaging, makes play powerful as a tool to us. Play can be used to engage us in our tasks, to help us confront the daunting problems that we may often ignore or sweep aside. If we approach these with a playful mindset we are able to open up avenues of discovery and knowledge that can help us to build strategies and solutions. We already use this in our work life. How many times have you heard the phrase “let’s play it out”? This is a useful phrase because we can literally play it out using play methods like Lego SeriousPlay, Game Storming and Applied Improv.

On top of play being a useful tool in the workplace for discovery, idea creation, knowledge building and strategising, play can have many beneficial effects. Bright HR have researched this with the wellbeing expert Cary Cooper and have found that fun and play are important to the workforce and can have benefits to the organisation. These benefits include:

  • Increased productivity
  • Lower stress levels
  • Reduced workforce absences

This research is based on play being an activity of fun with no work place value other than the wellbeing of the workforce. As the research was carried out in partnership with a wellbeing expert perhaps this is to be expected.

What if we could make the activity of play productive?

If we can make the activity of play productive in terms of the work that needs to be carried out then we can achieve the benefits to the wellbeing of the workforce, which benefits the organisation but also further benefits to the organisation such as greater collaboration, more abundant ideas, greater knowledge sharing, less habitual thinking and so much more.

By way of example. Improv is a tool that can be used in the workplace that can be used to uncover and share knowledge, play out scenarios and promote collaboration through active listening (How Improv techniques can help your business).

Lego SeriousPlay has a method that can be used for any number of issues in the workplace. For instance, team building, solving problems and even defining the values of the organisation. Perhaps designing the business or the value proposition by coupling Lego SeriousPlay with Strategyzer’s value proposition canvas.

Game Storming provides activities that likewise can share knowledge and help with problem solving, design and so much more.

Looking back to how seriously children take play, there is good reason for that. Through play most children are able to learn to stand, walk and use their voices as well as the basics of language by the age of three. Play allows us to push boundaries and see what we can do and our methods at MundoNovus are able to bring these benefits into your organisation.

So not only is it Serious it is Purposeful Play.

Talk to us today to discuss your purposeful play needs and we can design some bespoke workshops for you.

A conversation about bringing play into work

Before the Easter break I had the good fortune to sit down with Carlos Saba from Happy Startups to discuss my journey in starting MundoNovus and how bringing play into work can help organisations and individuals to unlock potential in their knowledge and add that creative spark.

Take a listen. I will be revisiting many of the topics discussed in this podcast in insightful articles in the future. We touch on elements of Lego SeriousPlay, Game Storming, Applied Improv and Design Thinking.

For more on the Happy Startups approach to creating your business please visit: https://www.happystartups.co/

Benefits of 100:100 meetings

Have you ever been in a meeting where there are a majority of people not contributing, or worse, not being asked to contribute. Meetings often fall into line with the Pareto Principle or the 80/20 rule as it is often referred to. This means that 80% of what is said is being said by only 20% of people in the room.

What is a 100/100 meeting?

My mentor Robert Rasmussen, the man who created the method of Lego Serious Play into what it is today, introduced me to the concept of 100/100 meetings when I was training with him. The idea is to counteract the typical business meeting and to break us out of the 80/20 problem mentioned above.

Have you ever been in a meeting and felt unable to speak up or unheard or, worse still sat there wondering why you were even called into this meeting in the first place? I know I have. The problem is that there may be over-assertive types or types who can dominate verbal communication or types that can formulate their thoughts quicker than others in the room which can lead businesses to ignore that each person has their own set of insights and ideas. Unearthing those insights and ideas is a strong component of the Lego Serious Play method.

Robert Rasmussen calls meetings where you give every person the oppurtunityto express their critical thoughts 100/100 meetings because you achieve 100% attention and 100% participation. The advantages of this can lead to:

  • A greater abundance of ideas
  • Greater engagement from each member of the team
  • Efficient decision making
  • Lean-in meetings (you can notice that people visibly lean in instead of back away from the table with their arms folded)
  • Unlocking of knowledge we may not have known we had

Facilitated workshops and meetings using the methods we employ at MundoNovus can equalise that power in the room and improve engagement within meetings. Through using Lego Serious Play, Applied Improv, Design Thinking techniques and Liberating structures we have found ways to:

  • Gain greater participation from all attendees in a meeting
  • Get a greater understanding of both the purpose and the outcomes of the meeting throughout the team
  • Provide a way forward that is understood and acted upon along with alternative options should the desired outcomes not be met
  • And provide a moment of stress reduction by making the work fun to engage with.

Work with us at MundoNovus and we can help you design meetings with positive outcomes that help you achieve your objectives as an organisation, team and individuals. Contact us today.

Why we need an engaged workforce

A huge part of being a successful organisation, whether you are in the public sector or the private sector or a non-profit or charity, is improving productivity and efficiency. It is paramount to have an engaged team or workforce.

I am not a fan of the term workforce as it contains the word force alongside work which, to me at least, brings to mind that work is what one is forced to partake in. This is not the case, there have been moments in my career (as varied as it has been) that I have hit such a flow state that I could carry on working for hours and feeling that only minutes have gone by. This flow state is documented and described best by the Hungarian American psychologist Mihaly Csikszentmihalyi. This is the extreme state of being “in the zone”. It is characterised by a sense of enjoyment in the activity one is engaged in.

As employees and leaders of organisations we can do many things to help our teams to get closer to this flow state or at least to find an element of enjoyment in the activity of work.

Why do we need our teams to enjoy work?

The reasons for needing an engaged team can be varied. The business case would be to cite that an engaged team is likely to have a lower turnover. According to a PWC report companies with highly engaged employees find:

  • 33% higher profits
  • 51% lower voluntary turnover
  • 2.5 x higher performance-related business outcomes

[Source: Engage2Excel]

  • 41% lower absenteeism
  • 17% higher productivity
  • 24% lower turnover (high-turnover organisations)
  • 21% higher profitability

[Source: Gallup.com]

Despite discrepancy between sources we can agree that there are positive outcomes to addressing engagement within our teams.

Richard Branson puts it as:

It should go without saying if the person who works at your company is 100 percent proud of the brand and you give them the tools to do a good job, and they are treated well, they’re going to be happy. If the person who works at your company is not appreciated, they are not going to do things with a smile. Effectively, in the end, shareholders do well, the customers do better, and your staff remains happy.

 

So we have the case for engaging our team.

How do we engage our teams?

My take on this is, ask the team. The engagement of the team firstly should involve the team. I see successful companies who have developed over the last ten years or so who are consistently found to be at the top of the UK workplace list published by the Great Place To Work Institute, particularly Propellernet lead by Jack Hubbard. Propellernet’s approach to this is to put at the core of their business a purpose. This purpose attracts people who buy into that purpose but is also shaped by them as the business plan is shaped by the team in an extraordinary way to be focused on fulfilling each employees dream. This might not be the way for every organisation to create engagement but it does shine a light on setting a purpose that is team-driven.

To find a purpose within your organisation that is team-driven and aligns with the vision of the leaders and the mission of the business is not going to occur in a top-down approach. Our approach at MundoNovus would be to create a bespoke workshop or series of workshops using the Lego Serious Play method to find clarity and a solution that everyone in the team can get behind through a shared understanding and 100% contribution.

Five steps towards an engaged workforce

Engagement Multiplier has published 5 steps to creating an engaged workplace and they simplify it well. The steps they have come up with are:

  1. Connect your staff to an Engaged Purpose that is written for them. At MundoNovus we would posit creating a purpose that is written by the team as detailed above. Uncover what is important to the individuals and connect that to the work and the overall organisational goals.
  2. Measure engagement regularly. Measuring engagement needs to be an ongoing activity so that it is not just a snapshot of one moment in the organisation’s history. A business that was started by a couple of friends had a ritual at the end of each week of having each employee place their ball into one of two bins (the happy bin and the sad/disgruntled bin). This ritual gave an opportunity to take the overriding pulse of the team but also provided a way to start conversations on areas of the work that caused friction or stress.
  3. Show that engagement is a permanent focus, not just a passing trend. This is highly important as nothing will be more disengaging than starting an engagement programme one month and abandon it the next. Forming rituals like the one mentioned above can help to keep the momentum up. Making a regular ritual can also increase social capital and as Margaret Heffernan says “Social capital is what gives companies momentum and social capital is what makes companies robust”. A regular ritual offers a moment for teams to come together and build momentum and trust together.
  4. Listen to your team on their terms. Set up mechanisms for anonymous feedback as well as non-anonymous feedback so that areas of stress or conflict can be opened for conversation without any one person feeling they are becoming a spokesperson or putting a target on themselves.
  5. Take action on quick wins. Small ideas that are quickly and easily implemented can have the greatest impact. An article I wrote on Tiny Noticeable Things (a phrase coined by Adrian Webster) offers further insight into this.

If your organisation is in need of a workshop to examine areas of stress and conflict or to gain ideas from your team then please do not hesitate to contact MundoNovus.

My best,

Mart Gordon

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