Design Thinking

What is Design Thinking?

Design Thinking is a process that can be used in designing products, services, businesses, processes, values and more. At it’s core design thinking is an iterative process that relies on rapid prototyping and testing. With each iteration assumptions are challenged and new ideas incorporated, while problems are fixed and poor functionality is dispensed with.

Design Thinking is also a non-linear process which allows the redefining of the problem at any stage so can also lower costs of launching new services, products and businesses.

How does the process work?

The d.school at Stanford University defines Design Thinking as a process of 5 parts. These are:

Author/Copyright holder: Teo Yu Siang and Interaction Design Foundation. Copyright terms and licence: CC BY-NC-SA 3.0

  • Empathise – Identifying the user and their needs through research. This element of design thinking is all about surfacing your empathetic understanding to fully understand the problem. This can be achieved through research and using elements from our Lego Serious Play, Comedy Improv and Game Storming workshops.
  • Define – This element involves gathering the research and issues that emerged in the Empathise process in order to create a well defined problem statement.
  • Ideate – This stage allows us to come up with ideas. This can be enhanced through the use of our other workshops.
  • Prototype – This element is where we can get experimental and start creating some of our ideas into basic versions of our solution. This can be through creating single elements, grouped elements or even whole solutions.
  • Test – Testing is the phase that allows us to test the assumptions and ideas or proposed solutions we have in the form of prototypes. This stage can help us to refine our ideas and even to redefine the problem.

This process can be gone through linearly or non-linearly as is needed.

Design Thinking can create disruptive innovations, get in touch to book your bespoke Design Thinking workshop